Which videos are recommended to users by YouTube's algorithm are determined by a number of different criteria. These elements consist of: Relevance: To decide what a video is about, the algorithm examines the video's content, including its title, description, and tags. Engagement: The algorithm considers the quantity of views, remarks, and shares a video has accumulated. Users' viewing durations and whether they watch additional videos on the same channel are also taken into account. Quality: The algorithm takes into account the video's resolution, sound quality, and editing as well as its overall production value. Freshness: Newer videos are frequently preferred by the algorithm over older ones. Viewer behavior: The algorithm considers a user's watching history together with their location and preferred language. While scheduling and tagging on YouTube channels may both be improved with the use of automation tools, it's crucial to keep in mind that overusing au...
IPL 2023 LIVE Streaming: JioCinema provides "Blockbuster" opening, 1.5 million people witness MS Dhoni's six, and Viacom18 is expected to surpass YouTube in terms of digital audience - See Out
IPL 2023 LIVE Streaming: JioCinema provides "Blockbuster" opening, 1.5 million people witness MS Dhoni's six, and Viacom18 is expected to surpass YouTube in terms of digital audience - See Out
Live Streaming of IPL 2023: The IPL's Jio moment has come. JioCinema met expectations on the first day, drawing 1.5 Cr viewers when MS Dhoni hit a massive six simultaneously. Viacom18 projected 500 million IPL watchers, which is significantly less than the 514 million monthly viewers of YouTube India. With over 50 million viewers on the first day alone, JioCinema is on track to surpass YouTube. InsideSport.IN offers LIVE updates for the Indian Premier League.
But, this is bad news for Disney-Star. Due to their paywalls, Star Sports and Disney+Hotstar will probably witness a decrease in revenue. According to sources, Viacom18 is expected to receive 60% of the IPL's advertising revenue, with digital revenue finally surpassing TV.
According to Media Partners Asia, JioCinema's estimated ad revenue will be 60%, whereas Disney-Star may have trouble recouping the Rs 23,575 crore it spent to purchase IPL Media rights. According to MPA's forecast, JioCinema might reach $350 million in revenue while Star's ad sales could be between $200 and 220 million. However it should be highlighted that neither site has been able to sell all of its advertising space.
In its research, MPA said that "IPL incumbent rights holder Star has failed to survive Jio's onslaught as well as a tough socioeconomic climate."
Disney-Star is nonetheless confident. The primary factor is that more people still watch sports on TV than online. Also, more time is spent watching TV than on digital media.
"We think that while digital will mostly be convenience-driven and on-the-go viewing, the amount of time and match consumption on TV will stay high. The IPL on digital may reach more people, but fans' time spent watching is still significantly less than on television, according to Elara Securities, as reported by Business Today.
LIVE STREAMING OF THE 2023 IPL: HOW IS VIACOM18 WINNING THE IPL WAR?
Viacom18 is aiming to capture a larger share of the viewership pie by providing a free-for-all live streaming experience on JioCinema.
That won't be in high HD, though. JioCinema is giving out free 4K live streaming.
Disney-Star has so far used a subscription-based approach on Hotstar to paywall IPL.
JioCinema, though, wants to change that. With free streaming of the WPL and the FIFA World Cup, it has already caused market disruption.
Disney-Star was compelled by Viacom18's free business model to provide 12 matches on its Star Utsav channel without charge.
Also, it has compelled Star to develop its own 4K channel in order to compete with JioCinema's image quality.
JioCinema is luring businesses to join for a lower ad fee than Disney-Star thanks to its higher viewership.
In the IPL, Viacom18 anticipates reaching 500 million digital viewers. In India, there are just 514 million monthly visitors on YouTube.
Market experts, however, are not too pleased with JioCinema's open-ended offerings. To be aware of, Viacom18 purchased the IPL Digital rights for $20.5 billion. According to experts, Viacom18 will not only find it difficult to recover the money in the next two years, but it will also negatively affect the Indian OTT market.
"If it is free in the near future, it would be difficult for them to recover even 30–40% of IPL's content purchase costs via the digital method" (the next two years). According to Karan Taurani, SVP at Elara Capital, "JioCinema delivering IPL free would [also] be a huge negative for ARPUs of other OTT platforms in a market where most of them are already available at affordable costs compared to global averages."
JioCinema plans to beat Star's viewership numbers with the open-access streaming service. Disney-Star is still able to secure bigger sponsorship deals than JioCinema because it continues to dominate the TV industry. Star Sports had secured 13 official sponsors as of Thursday. Despite having fewer than JioCinema, Star has sold them at a higher price, bringing in more money.
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